Pacific Business News (Honolulu) - June 22, 2007
by Chad Blair
Thousands of techies hunched over their laptops at the Hawaii Convention Center is a sign to Joe Davis that a marketing strategy to attract major groups like engineering associations is paying off.
Providing free Internet access upon request is just part of an overall strategy to seek new business and nurture repeat bookings, said Davis, general manager of SMG, which manages and markets the center. He calls 2007 "a banner year" for engineering conferences in Honolulu, a rare bright spot in a market that has been soft in Hawaii and on the Mainland.
From February of this year through May 2008, at least 10 engineering or tech-related groups with an estimated 21,000-plus attendees either have held meetings or booked convention space at the center. That compares with three similar groups and 8,000 delegates from July 2005 through all of 2006.
The laptop scene happened at the center in early June, at the Institute of Electrical and Electronics Engineers' international microwave symposium. Between meetings, practically the only sound to be heard outside the ground-floor exhibition hall and the third-floor meeting rooms was the clackity clack of fingers on keyboards.
"It was great to be able to keep in touch with my home office," said Mali Mahalingam, who manages a business called Freescale Semiconductor in Tempe, Ariz. "Free broadband is not commonplace yet. I commend the center for providing it."
The IEEE's acoustic speech and signal-processing branch brought 2,000 to the convention center in April, while its electromagnetic compatibility society branch will bring 1,500 next month.
It's not just the convention center. An IEEE neural engineering symposium met at The Fairmont Orchid on the Big Island's Kohala Coast in early May, while IEEE held an antennas and propagation symposium at the Sheraton Waikiki in mid-June.
Wayne Shiroma, an engineering professor at the University of Hawaii at Manoa who was chairman of the microwave conference, said the recent spate of conferences brings a new dimension to how UH can serve as an economic engine for the state.
"Not only can UH increase the work force and produce technological innovations, but that bolsters Hawaii's top industry, tourism," he said.
Peter Crouch, dean of the UH engineering school, echoed that view.