Delta simplified its fare structure Jan. 5 for all travel within the continental U.S., slashing walk-up fares by as much as 50 percent, eliminating the Saturday-night stay requirement and other restrictions, and reducing the categories of fares to six in coach and two in first class.
Delta executives said they hope the changes, along with a halving of the change fee from $100 to $50 that took effect Dec. 15, will win back the trust of customers and stimulate more traffic on the carrier as well as stop them from defecting to low-cost, low-fare competitors such as JetBlue, Southwest and AirTran.
Under Delta’s new structure, dubbed SimpliFares and already implemented in Cincinnati for the past four months, one-way fares are capped at $499 for coach and $599 for first class, not counting taxes and fees.
Restrictions have been reduced, but not eliminated. Nonrefundable roundtrip fares require a one-night stay, but it can be any night of the week. For any purchase other than a full fare, a roundtrip ticket is required.
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