Marriott International Inc. has launched a major initiative to replace nearly every bed in seven of its chains. At the Marriott chain, (Marriott Resorts Hawaii), each king-size bed will be getting 300-thread-count cotton sheets, seven pillows instead of five, a pillowy mattress cover, a white duvet, and a "bed scarf" that will be draped along the bottom of the bed. The year-long project will cost an estimated $190 million.
It's the latest incursion in what has turned into a full-scale hotel bed war, launched by Westin's (Westin Maui Resort And Spa) Heavenly Bed program five years ago. Virtually every major chain is trying to outdo its rivals. For example, Radisson see (Radisson Kauai Beach Resort and Radisson Waikiki Prince Kuhio) are buying 90,000 beds that allow each occupant to adjust the firmness of their side of the mattress with a remote control device that pumps air in and out.
In recent years, Hilton (Hilton Hotels Hawaii), Starwood, (Starwood Hotels Hawaii), and nearly every other major chain has upgraded its beds, sometimes more than once. Marriott (Marriott Resorts Hawaii) says it is "Creating More Luxurious Bedding With Plusher Mattresses, Softer Sheets, More Pillows, and a New, Fresh, White Look". By year-end, 628,000 beds at approximately 2,400 hotels worldwide, across eight brands, will have a new, more luxurious look and feel. The global bedding makeover will utilize over 30 million yards of fabric--enough to stretch more than two-thirds of the way around the world--creating softer sheets, plusher mattresses, stylish duvets, more pillows, and a new fresh, white look.
J.W. Marriott, Jr., chairman and chief executive officer of Marriott International, said, "Together with our hotel owners and franchisees, we are launching an unprecedented bedding makeover, continuing our invitation to guests to experience the new look and feel of Marriott. This initiative draws on the finest designs and service traditions at our best hotels worldwide to position each of our brands as the most luxurious in their segment. And our new bedding is already getting rave reviews."
As part of the makeover, the company is replacing traditional bedspreads with freshly laundered linens, making Marriott's new bedding the cleanest and freshest of any major hotel chain.
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