Marriott and Renaissance roll out prototype for new guest rooms

Marriott rolls out prototype for new guest rooms at two brands

WASHINGTON -- Marriott International launched a design for new guest room prototypes for its full-service Marriott and Renaissance brands as part of an overall effort to bolster the in-room environment for its guests.

The rollout of the new guest room decor dovetails with Marriott’s announced plan in January to improve the bedding across all of its hotel brands.

Marriott said the new guest rooms will be installed in all newly developed hotels and replace the current room decor and bedding in existing properties undergoing renovations.

“These rooms have a whole new look and feel,” said J.W. Marriott, Jr., chairman and CEO of Marriott International. “We heard our guests say they wanted more luxury, comfort and a stylish space ... We pulled elements from some of our best hotels around the world and took the room designs to a whole new level. This is a major step for us, and a home run according to our research.”

Marriott said the guest rooms’ new look emulates the recently redesigned Park Lane Marriott in London. The primary colors lean toward cherry wood and yellow and red tones, while the overall style is designed to convey “timeless sophistication”.

Guests can expect an uncluttered, “clean and crisp” look accented with “stone, glass and chrome finishes,” according to the hotel chain. Bathrooms will be upgrade as well with, among other things, granite countertops and a custom line of Bath & Body Works Energizing Aromatherapy products.

And then, of course, there is the central component of the guestroom: the bed. New bedding will encompass a feather-filled mattress topper, 300-thread-count sheets and a white-sheeted duvet.

Marriott intendeds to upgrade the beds and bedding at more than 2,400 of its hotels worldwide. By the end of the year, some 628,000 new beds will be installed across all of its eight hotel brands.

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To contact the reporter who wrote this article, send e-mail to Michael Milligan at mmilligan@travelweekly.com.