Sheraton Waikiki launches the "Discover Aloha Experience"

A $55 million room renovation has been completed at the Sheraton Waikiki. The hotel is marketing it with the launch of the "Discover Aloha Experience." The program is part of a brand repositioning for a number of Starwood properties in Hawaii. This program takes aim at enhancing the guest experience with activities like daily cultural classes in the lobby, retail areas featuring products made in Hawaii, and poolside "dive-in" movies.

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